How to Improve SaaS SEO in 2021? 6 Practical Tips at Big Review

SEO is not an easy journey.

There are so many ranking factors today, it can be difficult to determine which ones really matter.

In this post, you can find 6 practical tips that you can follow to improve your SaaS SEO in 2021.

There is a lot of uncertainty in SEO these days because the search engine algorithm changes too often and there's just no way of knowing what will happen next or how we're going to rank for the keywords you were once on top with.

It can be quite overwhelming to focus on the more than 200 ranking factors with no idea in mind.

6 Strategies to Improve SaaS SEO in 2021

To help, I am sharing six techniques that you can use to improve your SaaS SEO in 2021.

1. Analyze SERP Search Results Pages

The first step is to search the keyword that you want to rank for in Google. Simply go to Google and type in the keyword and observe what type of pages/websites are ranking.

For Example:- If I search for "Copywriting tools", I get a list of websites that are ranking for this particular keyword.


You can find results from Jarvis.ai, copy.ai, copysmith ai and other ai copywriting tools.

The result also includes People also ask box along with related questions that people are asking while searching for copywriting tools.

Pro Tip: In order to rank for this keyword you need to create a list of best ai copywriting tools.

2. Competition Analysis

A competitive analysis is an important part of any company's marketing strategy.

It helps you identify your competitors and the strengths, weaknesses, opportunities, threats that they pose to your brand.

A SWOT analysis (Strengths Weaknesses Opportunities Threats Analysis) often included in a competitive analysis can help marketers come up with plans for their own marketing strategies. You can try that too.

3. Go for Low Volume Keywords

Not every keyword in a search can be outranked.

This is especially for new SaaS websites having low authority and less number of pages.

According to my experience, if you go for low volume keywords then there are higher chances for your website to rank in the top 10 results. 

You can also find a competition website having a DA/DR of less than 15 in the Top 10 to Top 30 results, once you have the list optimize the key phrases.

There are many limitations to it. But if you target keywords having low search volume and low difficulty, especially if your website is brand new, then you have a better chance of ranking for those keywords.

4. Analyze Search Intent

Search your target SaaS related keyword on Google. Analyze the search intent for that respective keyword.

Analyze what type of content ranks. Is it a list of products or product review or a blog post with a step by step guide?

It's all there on Google. What you need to do is just analyze better to understand SEO.

Pro Tip: When it comes to page 1 ranking, the intent behind any keywords matters a lot. So make sure you write accordingly.

5. Write In-Depth Content

This is just a no-brainer in 2021.

Google loves in-depth content. According to one of the research, 55% of page 1 search results includes 1000+ words of content. 

So make sure you add everything you know about your respective topic.

You can use the "People also ask" section and "Related Searches" section on Google to improve, trigger and rank on more keywords.


6. Add Schema Mark-Ups

Schema markup is a code that you place on your website to help the search engines return more informative results for users.

The first step in this process involves understanding what types of information are contained within each page and grouping them accordingly.

You can then use schemas such as reviews, videos, recipes, FAQ schema, How-to, events or anything else when coding your content so it appears accurately under said category when viewed by someone looking for something specific online!

    Pro tip: Using the right type of schema on your website increases your website traffic. So make sure you use the correct schema type for your website.

    If you like this post, feel free to share and comment your thoughts below.

    Conclusion for SaaS SEO Tips in 2021:

    Nailing a keyword to rank for is not easy. But if you have the right tools and know-how, it can be done! 

    If your site just launched or has been around for less than two years, targeting keywords with low difficulty will help make sure that your content isn't lost in search results pages.

    I hope these tips were helpful to you and you can improve your SaaS SEO with this.

    If you are looking for SaaS SEO Expert then you can get in touch with me.

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