Marrying the power of video with your social media strategy is a recipe for success.
The importance and usage of videos on all platforms have skyrocketed recently, so it's important to consider this when creating campaigns or spreading awareness about new products or services.
Video is playing an increasingly important role in the way people consume media.
HubSpot's research shows that four out of the six most popular channels for video consumption are social media platforms, which accounts for nearly two-thirds of all global views on mobile devices alone.
With the rise of visual platforms like YouTube and Instagram, video has become an important form of communication for brands. So how do you make it work?
It's not about making expensive videos that are hard to pull off or take a ton amount of time …
It's more about creating something raw, authentic, and simple—something your audience can relate to.
It's never been cheaper to shoot a video — you can do it with your smartphone!
Video marketing has been around for a while now and it's only getting better!
I've compiled this guide to help make the process easier by teaching how much equipment will be needed as well as what type of editing software should work best after shooting.
What Is Video Marketing?
Video marketing enables businesses to target their audience more efficiently through various channels such as social media platforms: Facebook, Instagram, Snapchat etc., by making entertaining videos that will catch people's attention.
Social Media allows brands to view what content they are posting so that they may generate an efficient response from customers/clients based upon how many views (or "likes") each post gets; creating engagement whilst also driving traffic back into their company website where potential clients may become new members or consumers.
Why Is Video Marketing Important?
let's take a look at some key statistics for those looking to incorporate this powerful marketing tool into their arsenal:
-82% of internet traffic will soon be from videos (Cisco).
-62% more people are likely to buy your product or service if they watch a branded video about it first. This has been found by Google and Ipsos MORI research studies among others. (Google)
YouTube is one of the most popular websites on earth, with over 2 billion video views each day and a reported 1.5 million new users per month
- no wonder it’s at the top of Alexa's list!
Watching YouTube videos is a very popular way to spend time. In fact, people watch 1 billion hours of video content every day on the site (YouTube).
YouTube is the second most-watched site in America, right behind Google and beating Facebook by a long shot. In fact, over one-third of American mobile users spend almost an hour per day with YouTube on their phones alone!
As the internet has evolved, video is now more and more prevalent.
Recently it seems that even sites previously not seen as "video-focused" are transitioning to become havens for videos on what's happening in people's lives all over the world.
For example, 60% of Facebook users watch a video there at least once per day!
Popular Types of Video Marketing
1. Instructional Videos
Instructional videos provide answers and instructions to assist the user in solving their problem.
Another way instructional video guides can be used is by teaching new information about a company, brand or product that may drive viewers towards purchasing it.
When you are starting to make a video tutorial, first think about the scenario. Will it be like a "How To" or more of a testimonial? Either way, use visual materials and scripts when recording your lesson so that viewers can follow along with ease!
2. Instagram videos
Instagram is a popular social media platform that brands can use to increase customer engagement and sell their products.
Almost every brand has an Instagram profile, making it the perfect place for companies to make pitches about their product's features within seconds of browsing through your feed or following you on IGTV (a separate app).
This means no more aggressive commercial breaks interrupting precious TV time! Brands can creatively promote themselves in this space-saving digital world where people only see what they want.
According to a recent study, 72% of people prefer to learn about products and brands by watching videos. In fact, Quinty analytics data shows that Instagram videos receive 21% more interactions than still photos!
Creative people are always coming up with new ways to stay connected and share their appreciation for the brands they love.
Instagram offers a platform that's perfect for uploading any type of content, from videos on brand history and advertising campaigns to office brainstorming sessions or tips/tricks!
The possibilities are endless when sharing your work is just as important as doing it well.
When you're on Instagram, the whole world can see your posts. It's so simple to post videos and photos that will be seen by millions of people across different countries in just a matter of minutes!
One way to get more customers is with hashtags: every time you use one, it'll show up when other users search for those words or topics. You could also mention bloggers or experts who are relevant to what you do in order to attract their followers as well!
In addition, using native advertising not only gives 40% higher click-through rates than any other paid promotion but makes sure that viewers have an authentic experience because they know where the content was created from originally rather than blindly clicking through links without ever knowing if there were sponsored ads involved.
3. Vlogs
A vlog is a video blog that enables you to establish your unique brand voice and deliver an immersive experience.
Vlogs are one of the best formats for talking about company culture, making it excellent as either an introduction or continuation if already established in this regard.
You don’t need everything scripted from A to Z or an extensive production process nor do you require professional camera equipment-your smartphone can keep up with these needs!
A vlog can enhance your branding campaign, help you build a strong trust-based relationship with your audience by giving viewers an inside look into the company culture. You could give a tour of the office to share what it's like working there one day and answer questions from staff members or do Q&A sessions with senior management about their thoughts on future developments in our industry.
4. Product videos
Product videos are a great way to show people what your product is capable of. They can teach the audience about all sorts of features and benefits that you would otherwise have to explain in text or with pictures alone.
You should make sure to include some short film on the company and something more interactive so they don't feel like it's too much information at once!
With the invention of YouTube and other video sharing websites, we've seen a rise in product videos. Landing page videos are perfect for giving potential customers an idea of what your company can offer them before they make any purchase decisions.
According to statistics found online, there is currently a conversion rate increase by over 80% when viewing these types of promotional materials on our website or even social media pages like Facebook, Instagram, etcetera!
Experiment with various formats such as screencasts that also have voiceovers added along with different effects to captivate the viewer's attention span through visuals only rather than text-based content alone.
5. Demo Videos
Demo videos are a great way to show your audience what they will get if they purchase your product. They can also be useful for professionals who want to see how the software or product works without paying full price and risking buyer's remorse.
In the age of social media, it's impossible to get your message across without a video. The success rate for videos on Facebook is 10x higher than that of text and 80% more likely to be shared with others!
Whether you're promoting an event or brand, there are many different ways in which marketers can use video content marketing as part of their strategy.
A successful business needs every advantage they can gain over competitors so stay up-to-date with industry trends by reading this quick guide about how using videos in your advertising campaign will help make sure those messages come through loud and clear!
6. Event Videos
There are many ways to get people excited about your event. One way is by making a video showcasing its highlights and promoting them on social media sites like Facebook or Twitter.
Another idea would be posting videos that detail what you will do at the conference, such as panels or presentations from notable speakers who will attend (or have attended) in years past and share this information later with an email newsletter beforehand so attendees can RSVP for these sessions ahead of time while they still remember their topic choices!
You could also create promotional photos taken during previous events to showcase some fun moments captured through photography--these types of images tend to resonate well with potential guests because everyone loves seeing behind-the-scenes glimpses into other peoples' experiences."
7. Animated Videos
HubSpot created the following video to promote a key theme from their 2017 State of Inbound Report.
Animated videos can be great for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product, like Hubspot's Marketing Automation platform.
How to Make a Video for Your Business
These days, people are looking to consume quality content regularly and with many people using their mobile devices to help them live more convenient lives, videos have become the most efficient way for brands to share their message.
Businesses can create an impactful 90-second video that will be viewed thousands of times in just one day if done right by following these 5 simple steps:
Plan your video.
A video is more than a simple visual representation of your company. A well-produced and executed video can engage audiences, build brand awareness, deliver important messages to the masses in an entertaining way—all with one goal: increase revenue.
The process begins by outlining why you're making this particular type of media piece before taking any steps further into production so that all decisions made will point back to their intended purpose (e.g., increased sales).
When you're in a whirlwind of edits and reshoots, it's easy to lose sight of your focus. But the only way to create successful videos is by first creating clear goals with the team.
The simplest thing can make or break an epic video production - like choosing one consistent shot size for all scenes!
We know this from experience here at Company X, where we've helped our clients avoid unnecessary work on their projects due to a lack of proper planning over these very things.
Script your video.
A video is a form of communication, and like all forms of communication, it should be scripted.
Off-the-cuff videos can work in certain scenarios where you want to capture the raw emotion (e.g., tearjerker documentaries), but if your goal as a vlogger or filmmaker is to bring compelling content that will resonate with an audience then scripting becomes crucial for success.
A good script isn't just important because it helps us understand what we're seeing on screen; although this is one reason why scripts are useful tools when creating films and vlogs from scratch - even nonfiction ones!
A well-written script also prevents confusion among viewers: they know exactly who's speaking at any given time without having them guess based on the action in front of them or the sound of their voice.
Video marketing is one of the best ways to generate traffic to your website out of our top 5 recommendations. You read that!