12 Most Used On-page SEO Techniques in 2022

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On-page, SEO is a good factor contributing to the higher ranking of your web page on google search results.

Success in organic research requires a combination of factors that are important to the search engine. Over time, an increased focus has been seen towards off-page SEO like link building and other elements.

However, off-page SEO will not bring any good if you ignore the basics of ON-page SEO. The expert’s SEOs are well-aware of the fact that on-page SEO is prioritized over OFF-page SEO.

Moreover, the search engine world is constantly changing. Therefore, you must stay updated with upcoming trends.

It will help you to transform your start-up into a well-established SEO digital marketing agency.

What is ON Page SEO?

On-page SEO is a process of optimizing your website pages to get a higher rank in google and bring organic traffic.

ON page includes publishing unique content and optimizing your HTML Tags and images. When combined, it requires various factors of a web page to bring your organic traffic and improve the overall ranking of your website.

Importance of ON page SEO

Building a thriving SEO digital marketing agency requires a significant focus on On-page SEO as it helps the search engines to understand your content and identify its relevancy.

As more search engines are becoming sophisticated, the more the focus toward bearing.

Over time, Google has now much better of 

  • What is the requirement of users when they type any query? 
  • Delivery of the search results that are fulfilling the customer requirements

Adopting the new trends is very important; you must do it by ensuring that your content and images on the webpage are optimized as per the updated best practices.

Therefore, you cannot deny the ON-page SEO because you have more control when optimizing on-site elements.

If you all focus on the ON page SEO, you will notice a significant impact on your website traffic and a rise in your online presence.

Below are the three practical ON-page SEO techniques that will turn your start-up into a robust digital business.


E-A-T stands for expertise, authoritativeness, and trustworthiness. E-A-T is a framework that google uses to examine the content creators.

Here google wants to make sure that better content creators are rewarded with a higher website rank and low content producers get less online visibility. High-quality content has a direct relationship with appearing in search results.

Therefore, E-A-T has a significant role in bringing organic traffic to the website. It would help if you considered E-A-T an essential on-page SEO strategy to create your own SEO Digital Marketing Agency.

Title Tag

The title tag is an HTLM tag that appears in the head section of your web page. It provides a clue or an overview regarding the subject of your topic.

It is permanently featured in the search engine pages and the browser window. The title tag has a negligible impact on the organic traffic; that is why it is sometimes overlooked.

However, the experts have indicated that poor, duplicate or missing title tag adversely impacts your organic traffic. Therefore, you must ensure that you have put all your efforts into optimizing this element.

Importance of H1 Tag

The H1 tag is an HTML element that appears on the top of the web page. It has got a maximum of 70 characters and the primary role is to provide information about your business or product.
This tag should be designed by using an optimal keyword strategy to improve your website rank. If you do not optimize this tag, it can have a negative impact on your website SEO performance.
H1 Tag is Google’s signal about what the web page content is all about. Therefore, you must put in extra effort to get higher rankings using the H1 tag. The

H1 tag appears in bold and can contain up to three subheadings. This helps the search engine spider to discover your content more effectively. H1 tags play an essential role in search engine optimization by allowing the crawler to identify the brand, subject of your content, and other keywords.

The H2 tag is a secondary heating element that has got up to three subheadings. This small bit of information helps you rank higher in SEO results pages when you use it properly.

Keyword Researching

You might have known that keywords rank your webpage in google search results and bring you organic traffic.

However, too much keyword stuffing will harm your ranking and have a significant negative impact on the user experience.

Therefore, it is better to focus on frequently searched relevant terms rather than overstuffing many irrelevant keywords in title tags and content.


A sitemap is a file that contains all the information regarding web pages and links to internal and external webpages.

There are various search engines like Google, Yahoo, Bing, etc. that use sitemaps for indexing your website into their database.

The best way is to develop an XML Sitemap for your website. The major search engines use this file to index and crawl through the links that appear on your web pages — these are also used to rank the site.

If you are looking out for an ultimate list of on-page SEO techniques, then you have landed at the right place because we have collected a list of effective ON Page SEO tips for you.

Using relevant keywords and phrases in your video title and description:  This is a critical on-page SEO technique that will help to improve the ranking of your videos in search results. Learn more about the Video marketing guide here.

Moreover, it increases the chances of correct interpretation by user related keyword searches. Another important benefit is that YouTube will play an active role in creating traffic.

SEO Writing

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SEO writing means writing content that is scalable by the search engines and easily readable by internet users.

There is a strong strategy behind SEO content writing, and it is more than just keyword placements and filling the blank pages. If you write the contents to complete the word count requirement, you will not go far with the approach.

Keep in mind that you are writing content for the people. Therefore, your content must be unique, relevant, and user-friendly.

A study has indicated that content plays a significant role in bringing organic traffic to any website. If your content is fresh and easy to read, your website will get a higher rank on google.

Learn how to come up with great blog post ideas here.

Keyword Cannibalization

Keyword Cannibalization is a phenomenon where the same keyword phrase appears in multiple positions of your web page.

This approach will harm the SEO effectiveness; if you do not know how to handle it properly, you may even add extra traffic from spammy websites.

Another procedure that can be used for reviewing your on-page content is to find the keyword density of your webpage.

The best way to do this is by using an on-page SEO checker tool, you will be able to see which text can be changed and which should be removed.

The keyword density for a given page needs to fall between 2%-4%. However, the high traffic pages may contain more than 4% of the primary keywords. It is not good to add long sentences with high keyword density as this may come off as spammy.

A proper structure must be used to improve your page ranking and ensure that you use the right SEO writing style to produce high-quality content and have less effect on Google penalties.

Content Audit

As the name goes, a content audit is a vital process that will help you remove undesirable text, images, videos or web pages from your website. The fact of the matter is that most people who are new to SEO tend to add irrelevant content to their site.

This can easily harm your search engine reputation and may slow down your ranking in google ozRank is one of the crucial metrics that will determine your SEO success.

If you get a high Moz rank, it means that you are producing content that satisfies the search engine users' requirements highly recommend you to use on-page SEO techniques for boosting your search engine rankings.

For most webmasters, the very first thing they do is add some keywords in a text field and click the "upload" button.

While this may help with ranking in short term, it can badly harm your website reputation and traffic in the long run.

There are many aspects that always use SEO Content Writing And Strategy. If you are looking for a cost-effective option, then I recommend you try out their services.

Internal links

Internal links strongly suggest that you apply the right strategy for internal linking. The experts have confirmed that it is a crucial process for improving your website's ranking in Google.

One of Google's latest updates has allowed page-level linking, this approach will directly impact how your website ranks on the search engine results page (SERP).

Internal links help to bring organic traffic internal links are quite crucial in the content marketing campaign. In fact, internal links will enable your SEO success; but you must not go overboard as it will cause a negative effect on your website's ranking.

Internal linking is beneficial to give attention to brand new pages that have had no opportunity to get indexed by Google and other search engines. 

Image Optimization

The images are the most overlooked elements of SEO. However, you may have seen that many websites are using image optimization tools to optimize their pictures and increase their search visibility.

Many people do not know how to handle on-page image optimization techniques. The fact is that there is a major difference between content and image optimization.

If your site has a large number of images with the same file size, you may end up getting penalties. This happens because search engines will not rank an image that has problematic elements like broken links and too much unnecessary text.

The right approach towards improving your website ranking is to use an image optimization tool that will allow you to optimize all kinds of images on your website. There are some tools that will compress the pictures and reduce the bandwidth time.

User Engagement

It is very important to engage your users so that they can respond to your website. This engagement needs quality content in order to create a more cohesive relationship with your audience.

You can do this through blogging or online discussions with other website owners or experts. Keep in mind that competition on the web has reached an all-time high, and therefore you need to think outside the box before you are left behind.

There is an interesting article about SEO by Forbes Magazine, we may get some useful information about search engine optimization from there: on-page SEO techniques.


of your site is also a crucial factor that affects the ranking of your website. The search engines have already stated they will give more importance to mobile-friendly websites when it comes to SEO.

This is why you need to verify if your website and any other associated applications are mobile-friendly, for example, if you are using a blog or an online store, you should ensure that they can be accessed using mobile devices.

Search Engine Optimization is a process that must be continuous to give your website the best ranking. The right approach is to hire professional SEO experts who will help you optimize your web content and create an effective link structure for improved and timely search results.

URL optimization

URL Optimization is the process of optimizing your URL structure so that it produces high-quality content and has less effect on Google penalties.

This will help you ensure that your website's link is not broken or 404 error pages which can easily harm your search engine reputation.

The right approach towards SEO success is to use keyword phrases in the URLs when appropriate. Or make sure that the URLs are not only easy to remember but also relevant to your content.

As we have already discussed, on-page SEO is as important as any other technique used for improving website ranking.

You need to take time and effort to spend more money on creating quality content that satisfies your users' requirements.

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